Week 3: Product Market Fit - Design!!

Product Design is a process of creating products that meets the needs of its users. It blends with a business’s goals to help guide the brand to make a successful product. It’s a major aspect of new product development.

What types of designs attract our market of Asian American parents?

So far, I think the types of designs that attract our market of Asian American parents are definitely the mature and pleasing to the eye type of designs. A lot of people are reluctant to click links online if they don’t know who you are. When you have a design that is mature with credentials but also pleasing, you have satisfied their attention. Of course, everyone has their own preferences in designs but this is what I have noticed so far during my time in InsuredTY.

How do we find product market fit by designing our materials, content, and brochures well?

Product Market fit is when we create something that satisfies a strong market demand. We need to identify what customers needs in the market and come up with a solution so that these customers would want to buy. By knowing who our target audience is, we are able to design materials, content and brochures based off of their likings. We gather data based on feedbacks from every worker and determine which designs are benefiting us the most. Continuing to do so would bring us closer to finding our perfect product market fit.