All About Growth: Visual, Content, Ads, and In-Person
There are many different types of growth that we explore here at InsuredTY. Read on for an elaboration on how we’ve grown, the challenges we’ve faced, and what we’re hoping for the future!
Visual
Visual growth encompasses Instagram and YouTube. These are the ones where we use to attract leads and build brand awareness for InsuredTY. For visual growth, I’ve helped out with growing the Instagram page, through content design and also research for growth hacks. I’ve learned that growing social channels, specifically Instagram isn’t a two-hour ordeal, it actually takes much more time and effort than we think. That’s why staying on top of trends and research is extremely important for growing socially and building brand awareness through social platforms.
Another big element that comes into play while challenging myself with visual growth is trial-and-error. This is about taking notes and learning from mistakes. For example, if a post you posted at a certain time did well, then that probably means your followers are active at that time. Next time, we’ll try to post at that time so that we can gain the same amount of views.
Content
Content plays a big role in building as a startup brand, and for InsuredTY, it’s no different. For the content section, I’ve been writing many blogs since starting here at InsuredTY, and it’s really helped strengthen my copy writing and blog writing skills, which are key to success. I have also written some blogs in Chinese, which developed my familiarity with the language a bit more. Content is important because it’s how people find out about InsuredTY. This can all be viewed and tracked in analytics, which help give us a better idea of which pages do well, and possibly why they would do well compared to others. Again, these types of information are useful for trial-and-error. It’s all a learning process!
Ads
Facebook, Instagram, and LinkedIn ads are all major players in growing in audience size and getting more eyes on our content. This type of growth is less people-oriented, meaning that Facebook can just take over and generate our ads for us, leaving very little manual steps needed. However, it is important to allocate the right amount of funds and see how much of the budget we should use to dedicate to ads. There is no denying that using ads on social platforms are extremely helpful for the growth. This is because we are able to selectively choose our audiences, making our content more accessible to people who are looking for our content, which in turn, makes it more likely that they are responsive to our content. This is called inbound marketing.
In-Person
“The insurance industry isn’t glamorous because there’s nothing hot about accidents and getting paid for them.”
Our efforts to drive in-person growth started with our Side Hustle Saturdays program. Driving interest and traffic for the sign-up of Side Hustle Saturdays was not easy for me. This was because my network is too widespread that many people are now doing different things, rendering them unavailable to dedicate time to help InsuredTY grow. It was a combination of it being summertime, and also the opportunity not being appealing enough.
In the future, we can try making the incentives more clear and segmented. It seems that not everyone is motivated by just the opportunity to earn more money, rather, some are more motivated by name-brand companies, instead of startups. Another part of the reason might be that people don’t view the insurance industry as an attractive and glamorous industry.
There were complications on multiple fronts. The biggest being the differences in motivation, to a level that I hadn’t anticipated before driving traffic for the Side Hustle Saturdays program. Want to learn more about in-person growth tactics? Check out this article.
InsuredTY’s mission is to serve all families from all backgrounds with industry-grade Life Insurance. If you are in the market for Life Insurance email us at support@InsuredTY.com. Thanks for the support!