In-Person Growth Tactics
As we start to grow InsuredTY, in-person growth hacking and tactics are getting more and more vital. That’s why we need to discuss what techniques are working and what techniques need to be sharpened.
Queens
In Queens, we see that the Side Hustle Saturday that we’re implementing is working out really well. People are engaged and want to help InsuredTY and we are really excited to see this development! We are working closely with the Side Hustle Saturday team to ensure that it is a worthwhile experience for all parties involved, and we’ve been seeing some good traction! The Side Hustle Saturday team is in charge of publicizing and making InsuredTY more known and growing awareness in the metro areas of New York City, and we are always looking for people to join the team. It’s a great opportunity to hone in on important skills like communication and also grow working knowledge of email marketing, so apply here today!
Suburbs
When it comes to advertising in the suburbs, it’s a bit different than in the city where it is more crowded and your posters or advertisements may get more traffic. In the suburbs, it’s more about the connections. Who will your poster reach and will they spread it? That is why conversions are super important. Because it is important to grow reach, perhaps advertising or getting the word out there through events and community outings would be a great method. This includes and are not limited to, beach parties, BBQ neighborhood parties, or even yard sales around the neighborhood. Because people are less involved and attached due to the spaces that suburbs offer, it is a better idea to be able to reach more audiences at gatherings where people would come together for certain events. The prime opportunities are during larger holidays, like Independence Day, Mother’s Day, and Father’s Day.
1%-ers
For the 1%-ers and the higher-echelon populations, marketing to them is similar to marketing and driving in-person growth for people who reside in the suburbs. However, because they are higher-echelon people and the crowd is somewhat different, it is important to amp up the events that they might be interested in attending. This means including experts or people who are more well-known and also scaling up the rewards for attending these events. Doing so can ensure and encourage a bigger turnout to events, which naturally leads to more in-person traffic for advertising and more awareness for InsuredTY.
InsuredTY’s mission is to serve all families from all backgrounds with industry-grade Life Insurance. If you are in the market for Life Insurance email us at support@InsuredTY.com. Thanks for the support!