Jennifer’s July: Product Market Fit!

Product: Why do I believe in life insurance?

Why believe in life insurance? Life insurance can bring financial security to your loved ones because it can ensure a secure financial future if you pass away. It covers expenses, debt, replacement income, and taxes. Paying for something that does not give immediate gratification can be challenging, but the reassurance that if something were to potentially happen to you it will be covered. With all these good contributions, it’s only right to believe in life insurance.

Market: Why is Asian America a good market?

Asian Americans is a great market to start off with. The majority of Asian Americans are covered by life insurance. Especially, there is a huge community and oftentimes Asian Americans worry about the future for their children. This drives them to find a secure method to ease their minds.

How will I help drive product-market fit?

What is product-market fit? Product-market fit is displaying a product into the market that satisfies that market. I will help drive product-market fit by helping InsuredTY identify its target customers. When I identify these customers, I will develop their buyer personas so InsuredTY can target what their customer’s needs are.