Facebook & Google Ads - Status Update
We are currently running three thanksgiving ads on facebook:
The ads have been running for approximately a week and have received a total of 103 clicks costing a total of $219. On the surface it seems that ad #3 has been the most successful in terms of clicks and conversions with 15 landing page views at $5.51 per view. The cost per click is $1.80 which is slightly lower than the average $2.20 of the other two ads.
The lower clicks cost implies that the visuals are slightly more compelling in ad #3, while the landing page views implies that the choice of landing page for ad #3 is a higher converting page.
Ads #1 and #2 use the landing page: https://www.insuredty.com/family-landing-page-english
Ad #3 uses the Insured TY home page.
A look at the audiences shows that each of these ads was targeting a different audience and ad #3 also had “Detailed targeting expansion” turned on (ad #1 did not).
Since there are multiple variables that change between the ads it is hard to draw concrete conclusions from the ad performance.
We are now up to 7 conversions (defined as a click on the landing page). I further accepted an optimization recommendation by google:
This should use machine learning to increase conversions within our budget.