How to Generate Insurance Leads
Finding insurance leads is something that many insurance agents struggle with. Even when you finally do get some leads following through to a sale can be an arduous and often unfulfilling task that often ends in disappointment. The internet is full of the pleas of disheartened agents looking for help in this commission driven industry.
We can split lead generation tactics into two - Conventional lead generation and Inbound lead generation.
Conventional lead generation.
These are the methods of creating leads that widely recognized and adopted by businesses.
1 . Buying leads - there are many companies who can sell you contact lists specific to your needs, such as location etc. It is important to vet these propositions and make sure that you are getting quality leads as they can be pricey. Many insurance companies entice agents to sell through them by offering them leads and taking a cut of the commission.
2. Customer referral - getting a previous company to refer you to their inner circle is one of the most worthwhile ways of finding leads. Trust has been established and they can relay that first person experience to friends and family. You can incentivize people to help you by creating a referral program and offering some kind of benefit for new customers they send your way.
3. Conduct a giveaway - Give away a free promo item in exchange for contact information. Ideally the item will be related somehow to the industry to make the leads more viable such as something from this list of promotional items for insurance agencies.
4. Getting listed on local directories is a great way to get the word out there and is the modern day version of Guerilla marketing. Instead of a sign with your phone number pasted on the back of your car - you can list your business on one or more of the many free online business directories. An advantage of these listings is that the customers come to you. That means that when a lead does come in, it’s not warm - it’s smoking hot!
Once you find the leads you will want to nurture them with something like a Newsletter - sending out a weekly or monthly newsletter with information, offers etc. is a great way to stay in touch with with prospective customers and offer nonintrusive promotional content.
Inbound lead generation
Inbound is all about creating value. It is an overt way of creating leads by not even trying to find leads. By being generous with knowledge and expertise you can build trust in the company and the brand and have the leads come to you!
Being active on forums etc. - people have a lot of questions about finances and often post these questions in relevant groups and forums online. By answering these questions with expert advice you can establish your trustworthiness and brand.
Blogging - having an active and informative blog is great not just for SEO but for establishing credibility and expertise.
Host webinars - whether its live, video, podcast or some other format. Offer free advise and training online or in-person to fortify your professional credibility.
Networking - meet other professionals both in and surrounding the field. chat with people on LinkedIn. Go to parties and events. These relationships may directly give you leads or
Be trendy about the industry - knowing and sharing information about the most recent innovations and news in your industry can be helpful whether you are engaging in conversation at a networking event or writing a blog. Being current and relevant is a big part of inbound!
https://www.leadfuze.com/how-to-get-insurance-leads/
https://www.talageins.com/blog/lead-generation-for-insurance-agents/
https://www.investopedia.com/articles/personal-finance/092815/best-ways-find-life-insurance-leads.asp