Product Market Fit: Design!
Product Market Fit is one of the first steps for a company to become successful, and mainly focuses on the relationship between the product at hand and the customer’s liking. The design of the product is crucial for positive feedback from consumers! Read more about product design in this article!
PRODUCT DESIGN
Product design is a process which takes into account consumers needs as well as the goals of a business, and blending them together to create successful products. The process includes the consideration of the target audience greatly, since the end goal is to satisfy them with the product being sold.
Targeting Asian American Parents
While advertising a product in order to attract parents, the main tactic to use is the inclusion of children. Specifically with selling life insurance, which is many times purchased by parents to provide a safety net for their children, parents are attracted to ads with children similar to their own. In terms of Asian American parents, these ads could very likely include pictures such as the one included above.
Our Product Market Fit
We are able to find our product market fit by creating our own unique materials. Through customer CTR, interaction, and overall engagement we can gage our own success. Through listening to our customers, and seeing the satisfaction rates with our own product, we can find product market fit.