YouTube Marketing!
YouTube can be a great platform to help build brand awareness to start-up companies. Find out more about the app in this article!
What is YouTube marketing? What is its purpose?
YouTube marketing is used by businesses to promote their products or services on YouTube’s platform through publishing professional grade videos or using YouTube ads. The purpose of this is to build brand awareness for companies and their products, as well as educate prospective customers.
How does YouTube build attraction and revenue?
YouTube often suggests videos to users based on a commonly known “algorithm.” There is no specific format that the platform follows, but rather they focus on following the audience and their preferences. With that being said, YouTube builds and gains attraction from users through suggesting videos they would believe to be interesting to users. YouTube’s main source of revenue is through their advertising. Businesses are able to create ads through YouTube which play before or during a video. They also create revenue through receiving monthly subscription money for those who purchase YouTube Premium.
Cons of YouTube Marketing:
You have to market your videos in order for them to be seen
Lack of control over the content that your ads appear in
Many users skip over YouTube advertisement/do not pay attention
Negative reviews on videos can greatly damage a company and their reputation