Alyssa’s Blog: Driving Growth
Driving growth at InsuredTY is my focus for the month of June. As a small business, it is essential to continuously attract potential customers, advertise InsuredTY’s social media platforms and website, and engage with people to form potential relationships with clients. Here is a breakdown of my growth strategy:
Visual:
Our Instagram and YouTube profiles help to build brand awareness about InsuredTY, as well as what we are offering. We are able to connect with potential/interested customers through our Instagram page, and share visuals that engage with our followers. Our giveaways on Instagram continuously attract followers, and our consistency with our content is what will keep these followers.
Content:
The content that we are creating is incredibly important while driving growth. The first step in the buyer’s journey is awareness. At this stage, a customer will be aware of the problem that they have, and in terms of what we are offering, it could be the lack of life insurance. Through our creation of blogs, whitepapers, diagrams, and brochures, we educate the consumer regarding the life insurance industry as well as care, paid, and remembering work. This informative content teaches customers and could easily turn into a conversion.
Ads:
LinkedIn, Facebook, and email ads are essential in driving growth. Our team’s work with creating attractive designs to these ads will be beneficial in captivating clientele. These ads are another way to create brand awareness and entice potential customers.
In person:
Side Hustle Saturday is a new plan that we have developed in order to drive growth in person. Our mission has been attracting customers mainly online, and this plan is focused on face to face interactions. We will attract, engage, and delight our side hustle attendees by offering food as well as compensation for their time. Participating in a conversation regarding the life insurance industry will educate them about our brand, and further build brand awareness. These candidates could then spread the word about InsuredTY, and sales could generate from word of mouth!
In conclusion…
I am incredibly excited to drive growth here at InsuredTY. I will continue posting content that is informative for potential customers, and incorporate the SDCL while doing so. I look forward to engaging with my side hustle candidates as well, and attracting customers.