Vivian’s Blog: Driving Growth in Month #2
This month at InsuredTY, we are focused on growth. This can encompass growth of our platform, growth of sales, and everything in between. In the month of June, we want to be able to witness growth and track metrics that will pave the way for more success in the future, so it’s important to plan and prepare in advance.
Visual
In terms of visual growth, we want our Instagram and Youtube and other social networks to work together to promote the same message that brings light to remembering work, care work, and paid work. We hope that the consistency between our platforms will give users and readers an easier time to recognize our content and relate to it. Even though each platform has its own quirks and kinks, we want to optimize each and use them to the best of our ability. For example, using YouTube for educational materials and videos.
Content
Our blogs also serve a great role in growth this month. We hope that with our content across all platforms, especially Squarespace, we are able to catch the attention of passersby looking to gauge more information on insurance in general. These will include college students or adults looking to expand their knowledge on insurance.
Ads
In the month of June, we hope to test out different ads and track the performance to see if it would lead to sales. In particular, we want to try out LinkedIn ads, Facebook ads, Instagram ads, and email ads. We hope that these will bring some brand awareness to InsuredTY and eventually drive home our first sale.
In Person
The Side Hustle Saturday program is currently in the works to bring awareness to InsuredTY. We want to have people and employees in different metro areas across the East Coast, and this will help us grow a greater audience and also introduce InsuredTY to those who may not know us yet!
For me, I want to see all of these different moving parts come together in the month of June. I want to be able to have my part in each of these aforementioned categories, but I also think that they work together to drive a good growth strategy. For example, our ads are directly linked to the content we create, and the in-person Side Hustle Saturdays link directly to emails, all together to drive growth and sales for InsuredTY. I especially want to learn more about metrics to track growth, and I think that this month will give me the opportunity to get more analytical, with A/B testing of ads, and KPIs to see how we’re faring among our competitors.