Cynthia’s Blog #8: Outbound Marketing - Email Text
There are many different outbound marketing techniques.
1) Text
Doe Lashes
This is an example of good text message marketing that appeals to me. It is effective because it emphasizes a time constraint (by 6/7), has an eye-catching image (pink and blue), and convinces the buyer to click on the link by promoting free items (midnight patch and soothing eye match).
2) Email
PacSun
This is an example of good email marketing that appeals to me. It is effective because it emphasizes a time constraint (spend by tonight), has an eye-catching image (blue and purple), and convinces the buyer to click on the link by promoting something free ($5).
3) Phone Call
CycleBar
This is an example of good phone marketing that appeals to me. It is effective because it promotes something free (a Cyclebar ride).