Outbound Marketing - Payton
In this article we discuss some good examples of effective phone, text, and email marketing.
Find an example of good text message marketing. Analyze why it was effective.
This is a practical text because it starts the message with a positive tone. Wishing your leads a happy Monday makes those individuals feel special. It makes them feel like they aren't just a name in an excel spreadsheet. This is also a compelling message because it includes valuable information that can attract/ lead individuals to your company's website.
Find an example of good email message marketing. Analyze why it was effective.
Similar to the strategy employed in the previous image, this email uses naming and kindness to appeal to potential customers. Although people love to hear or read recognition of their name, this email directly states the recipient's name adds credibility. Kindness is also another helpful trick to employ in this process. If you politely ask for things in a kind manner, it is hard for people to turn you down.
Find a good example of phone call marketing. Analyze why it was effective.
Like the strategies used in Email and Text marketing, it is essential to address the recipient by their name. People like to hear their words. Next, the call center employee phrases the dialogue to make it seem like they offer assistance to the recipient. They are reaching out to help. When framed in this manner, people are more likely to respond and be open to dialogue.