David - "Growth: Lead Generation”

What is Lead Generation?

“In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads”

What is Customer Acquisition?

“Customer Acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.”

1) Visual: By creating engaging and appealing posts on Instagram, like giveaways.

2) Content Growth: By creating relevant content on our website that can provide more information to our leads about life insurance and built a visually appealing website for more interactions that would increase reach and engagement.

3) Ads Growth: Design visually appealing Bruce Wayne and Batman ads that would be shown on Facebook and Instagram that would increase impressions and click rate.

4) In Person Growth: Hired Bruce Wayne or Batman in the area and open up an office that would show creditability. Also, continue to do Side Hustle Saturday.