InsuredTY’s Linkedin Marketing Strategy

How do I make a LinkedIn advertisement?

To create LinkedIn ads, you access the LinkedIn advertisement portal known as “Campaign Manager.” Once you access the portal, you can import photos and add text to the advertisements. Once you are here, you can create the specific type of advertisement that you choose.

How do I make a LinkedIn inMessage advertisement?

You can create and select text to send out in a LinkedIn “inMail” advertisement. Doing this allows you to reach out to people on a more personal level but in mass. I have noticed that, while text message advertisements seem to be effective, they also are incredibly annoying to receive. In this type of advertisement, 

Who is the target audience?

The target audience that we are trying to assist in the East-Asian-American community. Typical American Insurance Companies do not typically target the specific ethnic groups housed under this umbrella term. This means that many minority groups inside the US often do not receive life insurance to protect themselves and their families. Here at InsuredTY, we believe that life insurance is a must for those living in the 20th century. For this reason, we have dedicated ourselves to helping those who need these plans the most. 

Average Cost

 On average, though, the cost of LinkedIn ads is $5.26 per click, $6.59 per 1000 impressions, and $0.80 per send.

Launching InsuredTY’s first paid advertisements

We plan on launching our first wave of advertisements intended at targeting LinkedIn users within our target demographic some time this week. We are hoping to use the LinkedIn platform a a medium to connect those searching for affordable and appropriate life insurance plans to ensure their family’s future.