Content Marketing Course Overview - Payton
Hello followers of InsuredTY,
My name is Payton Donnan, and I would like to break down my work with the Hubspot Course known as the "Content Marketing Course." This course breaks down the fundamentals of marketing content, such as Mission-based Content, Creating a Creation Framework, Generating Ideas Relevant to your firm's Primary Goal, and How to Promote your High-Quality Content Effectively.
Mission-Based Content
It is essential to have marketing content that reflects your firms' goals in an appropriate manner. Without advertisements that clearly and effectively express your company's purposes, possible customers may be turned off and confused. When a company is open and transparent about its ambitions, potential customers feel more comfortable turning to said company to receive the goods and services they provide.
(A brief overview of what the course consisted of)
Creating a Creation Framework
With the help of a Creation Framework, companies can create better Content while wasting less time. A Creation Framework is a process of gathering requirements, components, and ideas in order to sculpt an idea into a finished product, complete with an in-depth timeline and date of launch.
Generating Ideas
The act of Idea Generation is an in-depth process of crafting and expanding upon ideas that can be relevant to the marketing mission of your company's marketing team. It would be best if you must have a tried and tested metric in place that selects and personifies upon pre-existing ideas to fine-tune their relevance to your overall marketing goal.
Promoting High-Quality Content
Content Promotion is one of the most crucial parts of any content strategy. In this subsect of the Hubspot Course, I learned about the importance of Organic vs. Paid channels and keeping up with current trends to consistently improve the Content Strategy's overall effectiveness.
Big Picture
Overall I am pleased with my time investment in this course. Thanks to this program, I am better equipped to create and analyze content generation and planning processes.