Month Two Summary - Payton
Visual: How does our IG, Youtube work drive growth?
My Instagram and Youtube work helps drive growth by spreading the word about InsuredTY and its doings. These channels are necessary to spread InsuredTY’s footprint online. In addition to this work, I collected photos of essential remembering facilities in my town, such as the Fire Department, Police Department, Hospital, etc.
Content: How will your blogs, whitepapers, brochures, diagrams drive growth?
My blogs, brochures, and diagrams drive growth by helping to create relevant information to aid prospective customers in the buyer's journey. Also, I took the time to design the various Pillar Pages so that anyone interested can more effectively access our materials. These mediums will help drive growth by providing free information to any interested, this in turn also generates trust for our company. When our company is deemed at trustworthy, people will feel safe refering friends and family to our website to purchase our services.
Ads: How will Linkedin Ads, FB ads, email ads help us get users?
Customer appropriate mediums such as Facebook, YouTube, and Instagram will help to get users interested in InsuredTY and what it can offer to them. With the use of these ads we can reach users that are not within our speific Leads Circle. Ads are a critical way to grow any company’s circle so that we can help more individuals looking for our services.
In Person: Side Hustle Saturday is our main idea to get in-person growth. How will we attract, engage, and delight our side hustle attendees and the people they reach?
We can attract, engage, and delight side hustle Saturday attendees by offering them food and other perks relevant to their wants and needs. We plan on attracting, engaging, and delighting potential customers by treating their wants and needs with extreme professionalism.
You! How will you drive growth in Month 2?
I will drive growth by working with friends and family in my community to create a large scale following for InsuredTY. One way I did this was by recruiting Chinese friends to attend the weekly Side Hustle Saturday meetings. This means that without my extensive social connections, that a Side Hustle Saturday program would be unattainable in the Chicagoland area. I also plan on driving growth through my Zoom luncheons planned in the Chicagoland area. These free webinars will allow interested individuals to learn about Life Insurance and what it has to offer.