Thanh’s Blog: Youtube Marketing!
What Is YouTube Marketing? What Is Its Purpose?
Youtube marketing is when a company promotes its business or products on Youtube’s platform. This is done through uploading YouTube videos or using Youtube ads. Youtube is important as more than half of all marketers (55%) use Youtube in their marketing strategy. A quarter of internet users watch Youtube for 10 hours or more a day and Youtube has more than two billion active users worldwide so it is a great way to get a business or product out to the public.
How Does YouTube Build Attraction And Revenue?
Youtube can help build attraction as your business and product will be exposed to a massive audience. In addition as the second largest search engine in the world, Youtube can help you build your brand presence. Youtube helps generate revenue through ad revenue. YouTube pays the video owner 55% of any ad revenue collected on the video page. Ads are placed on YouTube videos that generates revenue through views and YouTube will take 45% of the money collected through ad revenue and the channel gets 55%.
What Are The Cons Of YouTube Marketing?
Although Youtube can be great way to market your business there are also cons of Youtube marketing. The first is control. YouTube advertising is entirely out of your control as user are unable to choose the videos that their ads will be playing on. The second is targeting. Although you can choose who you want to view your ads if the category that a user selected is different from the videos uploaded, then your ads will not reach them. Lastly is the ability to skip ads. Some ads on Youtube videos are skippable after 5 seconds so your ads may not even reach the viewers as they can skip your ad. There is an option to have an unskippable 15-20 second ad on Youtube videos but it is not recommended as it may annoy the viewers.