December Landing Page Strategy
For December we are going to try and reproach the holiday advertising with improved offers and better landing page - ad correlation. The offer will be an informational PDF with expert advice (Tim Yang). We will be designing 4 landing pages for different products targeting different buyer personas.
Term Life:
New Parents
Just Married
New Home
Long Term Care
Elderly Parents
Term Life for New Parents:
The offer: FREE GUIDE TO TERM LIFE for New Parents!
Images:
Articles to use:
https://www.insuredty.com/articles/i-have-3-kids-how-much-life-insurance-do-i-need
https://www.insuredty.com/articles/term-life-provides-financial-security-to-raise-children
Term Life for Newlyweds:
The offer: FREE GUIDE TO TERM LIFE for Newlyweds!
Articles:
https://www.insuredty.com/articles/just-got-married-what-do-i-do
Term Life for New Homeowners:
The offer: FREE GUIDE TO TERM LIFE for New Homeowners!
Articles:
https://www.insuredty.com/articles/bought-a-new-home-why-1-million-term-life-plan-can-help-secure-housing-costs-for-new-homebuyers
https://www.insuredty.com/articles/blog-when-you-buy-a-house-get-life-insurance-too
Long Term Care for People Caring for Elderly Parents:
The offer: FREE GUIDE TO LONG TERM CARE for People Caring for Elderly Parents!
Articles:
https://www.insuredty.com/articles/elder-care-summary
https://www.insuredty.com/articles/insurance-protects-grandparents-too