How to Craft a Landing Page Offer

The first step of planning a squeeze landing page (aka. lead capture page) is to form the offer in exchange for which the user will provide information.

There are many different kinds of offers to consider:

• Free trial

• Downloadable content - white paper, e-book, price sheet

• Newsletter

• An attractive price or discount

Some common types of offers in the industry are:

The insurance quote:

Lemonade asks for a name a few clicks in.

Ethos life asks for generic information first.

The “Talk to an Agent” or “Contact us”

After showing interest NYL takes you to a product page with a very invasive contact form. No the best practice for building the top of a marketing funnel.