Google Ads - Audience Insights

Even though our ads have been getting clicks we have not gotten any leads yet. This does not mean our ads are worthless as they are providing us with valuable data about our customers.

From a look at the demographics of our clicks we can see that mostly people between the ages of 18 and 44 have taken interest in our ads with a concentration between 25 and 34.

In terms of gender almost twice as many males have clicked on our ads as females. Drawing upon these two datasets it would not be rash to conclude that our buyer persona is a 30 year old male.

These numbers align with our current customer base and reinforce the stereotype of the man making family financial decisions. We would be wise to build a buyer persona that we are targeting based on the data we collect from our advertising campaigns.