Google Ads - Search Term Report

We have been running our ads for a few days, and the next step is to take a look at our search term reports to see which of our keywords have been doing well and what kind of searches we have been showing up for. We can then identify search terms that might be irrelevant to us and add them to our negative keywords to avoid wasting money on them. For the purpose of this blog we will use our “Family Landing Page” ad.

Analyzing our search term report

So scanning through the searches we hit (above image on the right) we can see that most of them are Indian insurance companies. Since our ads are targeting people living in the US we can assume these are Indian Americans researching insurance. Depending on our competitor strategy, we may decide to move all these into negative keywords. If we do indeed decide we don’t want to target that market we may also want to reassess our keywords and our budget.

Since we don’t yet have any conversions, and considering the short period of time we have been running the ads, we will let them run as is for another few days to get more data.

Fixing a campaign that got zero impressions

Our Rockville Landing Page got no impressions, meaning google wasn’t even showing it to people. This can occur for several reasons the most likely one in our case is a low volume of searches.

After taking a deeper look, the location selected Rockville was very specific (just the borders of Rockville). I have changed it from “Location” to “Radius” to try and broaden the audience and see if that gets us impressions.