How Living in New York can Help Find Leads
It is no secret that NYC is considered one of the best places to start a small business and is flocked to by hopeful entrepreneurs. Is this assumption that New York is the place to go for business well based? What advantages does being based in New York have for your business?
The Population
New York is an extremely diverse city with a huge immigrant population. Of the approximately 8.5 million people living in the city in 2017, more than one-third were foreign-born. Except for a special “can do” attitude immigrants bring with them, they are also the focus of many businesses and form a unique customer base themselves.
The sheer size and density of the population means you’re always around people, which makes connecting and opening new horizons all the easier.
Business Center
New York is one of the major financial and business centers of the world. The sheer amount of companies means that there is tons of potential for making connections, finding funding, or partners Just being in close proximity to where all the action is happening for certain industries can open doors.
This professionally lucrative aspect of New York coupled with the fact that several of the top universities in the country (and the world!) are located in the city, means that some of the most brilliant minds go there to study and work. The abundance of intelligent young people, means lots of great hiring potential for new businesses.
Finally, the competition in New York is quite fierce. This may seem like a con initially, but as it goes with survival of the fittest, if you do make it you will be in an even better place than if you had gone elsewhere. The new New York market forces you to develop your product and expertise to perfection and if you make it there - you can make it anywhere!
Creative Circles and Social Life
The creative sector in New York spurs about $110 billion dollars according to some reports. Even without those numbers, New York is well renown for its theaters and other entertainment venues. This creativity is a source of inspiration for anyone living in the city whatever their background. New York’s vibrant social life keeps the creative juices flowing between people and is an important compliment to the long office hours.
Finding Leads in NY
Finding leads is all about marketing and making connections. Because of its enormous and diverse population, booming financial district and vibrant social and artistic culture, meeting and connecting with new people is easy if you just put yourself out there. The competitive and professional atmosphere is a motivational force and invites people with a business attitude to scope out their prospects.