Product Market Fit -Reflection

1) How did InsuredTY Product Improve?

Although I am quite new to the team, the learning happening daily is hard to miss. The InsuredTY product is not only an insurance product, it’s a people product. We are selling a hard working team who will make the effort to be accessible to the customer and help them achieve all their financial goals. With each passing day our product becomes more relatable through lingual and cultural translation and localization.  

2) What do we need to do next to find a market?

Finding a market starts with research. There are different approaches to take when trying to break down and brainstorm about potential market opportunities. SWOT - Strengths, Weaknesses, Opportunities, and Threats helps clarify what unique offer we can make and which market it can serve. Boston Matrix can help with long term strategy as well as understanding different products on the market. Simple surveys and building buyer personas are also necessary steps to take in order to save time and target the right customers. 

3) What did you learn about Product Market Fit in July and why was it so difficult? 

In July I learned a lot about inbound marketing and the importance of the buyer's journey when trying to fit a product to market. Not everyone is looking to buy, some people are still defining their problem and identifying possible solutions. In order to be successful we must create a wide range of “products”, informative and helpful, in order to establish ourselves as an authority and guide our website visitors through the buyer's journey. The crux is for the content to be lead creating. It should not necessarily be trying to sell, but it should help us gather information needed to stay in touch with and keep track of the lead.