July: Product Market Fit Wrap-up!

How did InsuredTY product improve?

We made tons of ADs advertising our products thanks to our visual team. Not only were the advertisements beautifully made, we also ended up getting a lot of clicks! This is a great first step into achieving our mission!

What do we need to do next to find a market?

I think the next step is to find a specific target audience. We got our ADs and we got some attention + clicks. Now, we need to figure out who exactly are we looking for and how we can approach the targets.

What did you learn about Product Market Fit in July and why was it so difficult?

I learned that product market fit is when a product satisfies a strong market demand. Personally, it was difficult to find people who would be interested in our products. A lot of people today are sketchy about everything so it does take a lot of time and patience for them to fully trust us.